What words work best in my ads?

You want to identify wasted ad spend by checking which words work best in your ads. Looking at your ad account, it’s hard to see patterns of what words are working. How do you extract out the keywords in the ads to get a better picture of performance?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Sven Brandsma on Unsplash
What You'll Learn:

How do you answer the question "What words work best in my ads?" – learn how Ngrams Analysis can help you find the answer!

Ngrams Analysis

NGrams are 1, 2, or 3+ word phrases that text can be broken down into for analysis. You can sum up the performance of these phrases and identify which ones to use more or less often. Read More

This Course Includes:

1 Chapters

14 Sections

3 Exercises

Completed in:

21 minutes

Course curriculum

1. What words are working?14

Frequently Asked Questions

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