Free Courses

An image for the simulator course You’re asked by your boss to run Robyn, Facebook’s new open-source MMM tool. Just one problem: you don’t know how to code! You decide to take on the challenge, because solving attribution would be worth it.

Free

Developer

Automated MMM

Can we try Facebook Robyn?

You’re asked by your boss to run Robyn, Facebook’s new open-source MMM tool. Just one problem: you don’t know how to code! You decide to take on the challenge, because solving attribution would be worth it.

Completed in: 1 hour, 6 minutes

An image for the simulator course You're an analyst at a promising FinTech app when the dreaded update lands – iOS14. How do you measure performance with broken tracking?

Free

Analyst

Marketing Mix Modeling

iOS14 Broke Our Tracking!

You're an analyst at a promising FinTech app when the dreaded update lands – iOS14. How do you measure performance with broken tracking?

Completed in: 58 minutes

An image for the simulator course As the Head of Growth of GoolyBib, you just bet big on TV as your next growth channel... but how do you measure the impact?

Free

Manager

Marketing Mix Modeling

What's the impact of TV ads?

As the Head of Growth of GoolyBib, you just bet big on TV as your next growth channel... but how do you measure the impact?

Completed in: 1 hour, 10 minutes

Premium Courses

An image for the simulator course You've built a model... but can you trust it? There are many statistical tests you can run to validate your model, but they've all got confusing-sounding names. What's most important when checking if your model is accurate?

Premium

Developer

Model Accuracy

Can we trust this model?

You've built a model... but can you trust it? There are many statistical tests you can run to validate your model, but they've all got confusing-sounding names. What's most important when checking if your model is accurate?

Completed in: 1 hour, 48 minutes

An image for the simulator course You've been tasked with modeling a new channel, but do you have enough data? It can be hard to get enough data, but you can improve your odds with a geo model.

Premium

Analyst

Geo Models

Do I have enough data?

You've been tasked with modeling a new channel, but do you have enough data? It can be hard to get enough data, but you can improve your odds with a geo model.

Completed in: 35 minutes

An image for the simulator course Does the heat sell hot dogs? Your new client at Vexnomics needs to know if it's the sun driving sales, or a new marketing campaign.

Premium

Analyst

Variable Correlation

Do we sell more when it's sunny?

Does the heat sell hot dogs? Your new client at Vexnomics needs to know if it's the sun driving sales, or a new marketing campaign.

Completed in: 1 hour, 2 minutes

An image for the simulator course You're the newest intern at Vexnomics, and now you've got an opportunity to prove yourself with your first marketing mix modeling project.

Premium

Analyst

Marketing Mix Modeling

How do I build a marketing mix model?

You're the newest intern at Vexnomics, and now you've got an opportunity to prove yourself with your first marketing mix modeling project.

Completed in: 1 hour, 21 minutes

An image for the simulator course Your CEO asks you to double marketing spend, but you have no idea what that will do to CPA... how do you forecast realistic goals?

Premium

Analyst

Diminishing Returns

How much more can we spend?

Your CEO asks you to double marketing spend, but you have no idea what that will do to CPA... how do you forecast realistic goals?

Completed in: 48 minutes

An image for the simulator course Before you can build a model, you need your data in the right format. Data cleaning is 60% of the job: time to learn how to do it!

Premium

Developer

Data Cleaning

Is my data in the right format?

Before you can build a model, you need your data in the right format. Data cleaning is 60% of the job: time to learn how to do it!

Completed in: 1 hour, 11 minutes

An image for the simulator course Sales are down at a trendy fast-casual hot dog restaurant, and the client needs to know: is it seasonality?

Premium

Analyst

Dummy Variables

Maybe it's just seasonality?

Sales are down at a trendy fast-casual hot dog restaurant, and the client needs to know: is it seasonality?

Completed in: 20 minutes

An image for the simulator course How do you know what factors are most responsible for your performance? Selecting features for your models is both an art and a science, but it's tedious work until you learn to automate it!

Premium

Developer

Feature Selection

What are my key performance drivers?

How do you know what factors are most responsible for your performance? Selecting features for your models is both an art and a science, but it's tedious work until you learn to automate it!

Completed in: 1 hour, 19 minutes

An image for the simulator course How do you allocate marketing budget across channels? You can't just guess: leadership won't be happy without seeing justification for the numbers you send them. You need a budget optimization script.

Premium

Developer

Budget Optimization

Where should I allocate spend?

How do you allocate marketing budget across channels? You can't just guess: leadership won't be happy without seeing justification for the numbers you send them. You need a budget optimization script.

Completed in: 38 minutes