Free Courses

An image for the simulator course You're A/B testing to improve conversion rate, and have a huge backlog of ideas... just one problem: this test has been running forever! What should you do?

Free

Analyst

A/B Testing

Can we stop this test early?

You're A/B testing to improve conversion rate, and have a huge backlog of ideas... just one problem: this test has been running forever! What should you do?

Completed in: 1 hour, 8 minutes

An image for the simulator course You’re asked by your boss to run Robyn, Facebook’s new open-source MMM tool. Just one problem: you don’t know how to code! You decide to take on the challenge, because solving attribution would be worth it.

Free

Developer

Automated MMM

Can we try Facebook Robyn?

You’re asked by your boss to run Robyn, Facebook’s new open-source MMM tool. Just one problem: you don’t know how to code! You decide to take on the challenge, because solving attribution would be worth it.

Completed in: 1 hour, 6 minutes

An image for the simulator course You're an analyst at a promising FinTech app when the dreaded update lands – iOS14. How do you measure performance with broken tracking?

Free

Analyst

Marketing Mix Modeling

iOS14 Broke Our Tracking!

You're an analyst at a promising FinTech app when the dreaded update lands – iOS14. How do you measure performance with broken tracking?

Completed in: 58 minutes

An image for the simulator course As the Head of Growth of GoolyBib, you just bet big on TV as your next growth channel... but how do you measure the impact?

Free

Manager

Marketing Mix Modeling

What's the impact of TV ads?

As the Head of Growth of GoolyBib, you just bet big on TV as your next growth channel... but how do you measure the impact?

Completed in: 1 hour, 10 minutes

Premium Courses

An image for the simulator course It's getting harder to prove the ROI of your Facebook ads, as privacy rules hamper your measurement efforts. Geo Lift Tests could be the silver bullet you're looking for, that works on any channel.

Premium

Developer

Geo Lift Testing

Can we prove the ROI of Ads?

It's getting harder to prove the ROI of your Facebook ads, as privacy rules hamper your measurement efforts. Geo Lift Tests could be the silver bullet you're looking for, that works on any channel.

Completed in: 42 minutes

An image for the simulator course You've built a model... but can you trust it? There are many statistical tests you can run to validate your model, but they've all got confusing-sounding names. What's most important when checking if your model is accurate?

Premium

Developer

Model Accuracy

Can we trust this model?

You've built a model... but can you trust it? There are many statistical tests you can run to validate your model, but they've all got confusing-sounding names. What's most important when checking if your model is accurate?

Completed in: 1 hour, 48 minutes

An image for the simulator course Previously you did some analysis that told you how much to spend on ads. However a sale arrived and behavior changed – you underspent, leaving money on the table. How do you update your model to account for sales?

Premium

Analyst

Interaction Effects

Do ads behave differently during a sale?

Previously you did some analysis that told you how much to spend on ads. However a sale arrived and behavior changed – you underspent, leaving money on the table. How do you update your model to account for sales?

Completed in: 23 minutes

An image for the simulator course The Head of Performance wants to know: do Facebook ads drive organic app installs too? As a marketing analyst at an early-stage FinTech start-up, you’re the one tasked with finding that out. The ad budget hangs in the balance.

Premium

Analyst

Halo Effect

Do Facebook Ads drive organic?

The Head of Performance wants to know: do Facebook ads drive organic app installs too? As a marketing analyst at an early-stage FinTech start-up, you’re the one tasked with finding that out. The ad budget hangs in the balance.

Completed in: 33 minutes

An image for the simulator course You've been tasked with modeling a new channel, but do you have enough data? It can be hard to get enough data, but you can improve your odds with a geo model.

Premium

Analyst

Geo Models

Do I have enough data?

You've been tasked with modeling a new channel, but do you have enough data? It can be hard to get enough data, but you can improve your odds with a geo model.

Completed in: 35 minutes

An image for the simulator course Does the heat sell hot dogs? Your new client at Vexnomics needs to know if it's the sun driving sales, or a new marketing campaign.

Premium

Analyst

Variable Correlation

Do we sell more when it's sunny?

Does the heat sell hot dogs? Your new client at Vexnomics needs to know if it's the sun driving sales, or a new marketing campaign.

Completed in: 1 hour, 2 minutes

An image for the simulator course You're the newest intern at Vexnomics, and now you've got an opportunity to prove yourself with your first marketing mix modeling project.

Premium

Analyst

Marketing Mix Modeling

How do I build a marketing mix model?

You're the newest intern at Vexnomics, and now you've got an opportunity to prove yourself with your first marketing mix modeling project.

Completed in: 1 hour, 21 minutes

An image for the simulator course Your CEO asks you to double marketing spend, but you have no idea what that will do to CPA... how do you forecast realistic goals?

Premium

Analyst

Diminishing Returns

How much more can we spend?

Your CEO asks you to double marketing spend, but you have no idea what that will do to CPA... how do you forecast realistic goals?

Completed in: 48 minutes

An image for the simulator course The CEO is worried about performance ahead of the Black Friday Sale – how much will the CPM rise on Facebook? Being able to predict the future would help them plan for increased costs... but that's impossible, right?

Premium

Developer

Trend Forecasts

How much will CPM rise on Black Friday?

The CEO is worried about performance ahead of the Black Friday Sale – how much will the CPM rise on Facebook? Being able to predict the future would help them plan for increased costs... but that's impossible, right?

Completed in: 49 minutes

An image for the simulator course Before you can build a model, you need your data in the right format. Data cleaning is 60% of the job: time to learn how to do it!

Premium

Developer

Data Cleaning

Is my data in the right format?

Before you can build a model, you need your data in the right format. Data cleaning is 60% of the job: time to learn how to do it!

Completed in: 1 hour, 11 minutes

An image for the simulator course Sales are down at a trendy fast-casual hot dog restaurant, and the client needs to know: is it seasonality?

Premium

Analyst

Dummy Variables

Maybe it's just seasonality?

Sales are down at a trendy fast-casual hot dog restaurant, and the client needs to know: is it seasonality?

Completed in: 20 minutes

An image for the simulator course How do you know what factors are most responsible for your performance? Selecting features for your models is both an art and a science, but it's tedious work until you learn to automate it!

Premium

Developer

Feature Selection

What are my key performance drivers?

How do you know what factors are most responsible for your performance? Selecting features for your models is both an art and a science, but it's tedious work until you learn to automate it!

Completed in: 1 hour, 19 minutes

An image for the simulator course Now you're running a new branding campaign on Facebook, you have to wonder if there's a delayed effect of advertising, like you'd see with TV ads. How do you measure it?

Premium

Developer

Weibull Adstocks

What's the lagged effect of our ads?

Now you're running a new branding campaign on Facebook, you have to wonder if there's a delayed effect of advertising, like you'd see with TV ads. How do you measure it?

Completed in: 60 minutes

An image for the simulator course How do you allocate marketing budget across channels? You can't just guess: leadership won't be happy without seeing justification for the numbers you send them. You need a budget optimization script.

Premium

Developer

Budget Optimization

Where should I allocate spend?

How do you allocate marketing budget across channels? You can't just guess: leadership won't be happy without seeing justification for the numbers you send them. You need a budget optimization script.

Completed in: 38 minutes