We need to avoid cannibalizing our audiences

You're noticing some strange behavior: when you increase spend on one campaign, your other campaign drops off a cliff. Are you cannibalizing overlapping audiences?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Piret Ilver on Unsplash
What You'll Learn:

How do you answer the question "We need to avoid cannibalizing our audiences" – learn how Audience Strategy can help you find the answer!

Audience Strategy

With so many targeting options, it's likely some of them overlap. This can cause unpredictable behavior, and inflate your costs, so it's important to have a strategy for avoiding it. Read More

This Course Includes:

3 Chapters

21 Sections

3 Exercises

Completed in:

21 minutes

Course curriculum

1. Worried about cannibalization5
2. Is one campaign hurting the other?10
3. Deciding on a campaign hierarchy6

Frequently Asked Questions

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