You're noticing some strange behavior: when you increase spend on one campaign, your other campaign drops off a cliff. Are you cannibalizing overlapping audiences?
Based on Experience
Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.
This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
How do you answer the question "We need to avoid cannibalizing our audiences" – learn how Audience Strategy can help you find the answer!
Audience Strategy
With so many targeting options, it's likely some of them overlap. This can cause unpredictable behavior, and inflate your costs, so it's important to have a strategy for avoiding it. Read More
This Course Includes:
3 Chapters
21 Sections
3 Exercises
Completed in:
21 minutes
Course curriculum
Chapter
Description
Sections
Exercises
1. Worried about cannibalization
You've got a sneaking suspicion that one Facebook ad campaign is cannibalizing the other, and need to do some analysis to see if your hunch is right.
5
2. Is one campaign hurting the other?
Let's run the numbers: how does one campaign perform when the ROAS of the other increases? Is there a negative correlation?
10
3. Deciding on a campaign hierarchy
Not every campaign can be king: which priority order will you assign when making audience exclusions?
6
Frequently Asked Questions
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Discover how to solve this problem: We need to avoid cannibalizing our audiences
