What am I willing to pay per click?

It’s your first job in marketing and the first task is optimizing the PPC campaigns. You’ve got the report, but how do you calculate what to pay per click for each keyword?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Launchpresso on Unsplash
What You'll Learn:

How do you answer the question "What am I willing to pay per click?" – learn how Bid Optimization can help you find the answer!

Bid Optimization

The foundational skill every marketer should have is to figure out how much you're willing to pay per click. This is most prominent in PPC, where you need to set a bid, but this skill is transferrable to all channels. Read More

This Course Includes:

3 Chapters

30 Sections

6 Exercises

Completed in:

39 minutes

Course curriculum

1. Can you optimize the PPC account?8
2. Calculating the full range of KPIs12
3. What are we willing to bid?10

Frequently Asked Questions

Learn about Bid Optimization today.

Discover how to solve this problem: What am I willing to pay per click?