What's the impact of TV ads?

As the Head of Growth of GoolyBib, you just bet big on TV as your next growth channel... but how do you measure the impact?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Markus Winkler on Unsplash
What You'll Learn:

How do you answer the question "What's the impact of TV ads?" – learn how Marketing Mix Modeling can help you find the answer!

Marketing Mix Modeling

How do you measure the impact of your marketing channels when you can't track users? Marketing Mix Modeling associates spikes and dips in sales with events and actions in marketing, to calculate their incremental impact. Read More

This Course Includes:

6 Chapters

58 Sections

10 Exercises

Completed in:

1 hour, 10 minutes

Course curriculum

1. Email from the CEO – subject: TV?8
2. All models are wrong, some are more useful than others10
3. Matching spikes and dips to events and actions12
4. A friend of the CEO – hiring a consultant8
5. Getting ready: data collection & cleaning11
6. We've got the numbers, but can we trust them?9

Frequently Asked Questions

Learn about Marketing Mix Modeling today.

Discover how to solve this problem: What's the impact of TV ads?