Can we try Facebook Robyn?
You’re asked by your boss to run Robyn, Facebook’s new open-source MMM tool. Just one problem: you don’t know how to code! You decide to take on the challenge, because solving attribution would be worth it.
Based on Experience
Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.
This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
How do you answer the question "Can we try Facebook Robyn?" – learn how Automated MMM can help you find the answer!
Marketing Mix Modeling has historically been a manual process. If you can automate it, you can bring down the cost while improving the accuracy by removing human bias. Read More
1 hour, 6 minutes
|1. New shiny object syndrome||Your boss wants to try the latest experimental tool released by Facebook... but you don't know how to code! Here goes nothing...||7|
|2. Cobbling together solutions from the internet||Learn how developers learn on the job: Googling the problem and reading obscure Stack Overflow comments. What's the worst that could happen?||17|
|3. Run Robyn, run||We've got our development environment configured: that was half the battle. Now we're ready to run Robyn, so let's go through it line by line.||17|
|4. The sexiest job of the 21st century||Robyn has run, you've got the results... but how do you interpret them? You contact someone you met at a conference: maybe they can help.||10|
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