iOS14 Broke Our Tracking!

You're an analyst at a promising FinTech app when the dreaded update lands – iOS14. How do you measure performance with broken tracking?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Kenrick Baksh on Unsplash
What You'll Learn:

How do you answer the question "iOS14 Broke Our Tracking!" – learn how Marketing Mix Modeling can help you find the answer!

Marketing Mix Modeling

How do you measure the impact of your marketing channels when you can't track users? Marketing Mix Modeling associates spikes and dips in sales with events and actions in marketing, to calculate their incremental impact. Read More

This Course Includes:

3 Chapters

41 Sections

9 Exercises

Completed in:

58 minutes

Course curriculum

1. Ain't no use jokin', everything is broken8
2. Is this a real problem, or just an anomaly18
3. Trying to be less wrong about attribution15

Frequently Asked Questions

Learn about Marketing Mix Modeling today.

Discover how to solve this problem: iOS14 Broke Our Tracking!