iOS14 Broke Our Tracking!
You're an analyst at a promising FinTech app when the dreaded update lands – iOS14. How do you measure performance with broken tracking?
Based on Experience
Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.
This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
How do you answer the question "iOS14 Broke Our Tracking!" – learn how Marketing Mix Modeling can help you find the answer!
Marketing Mix Modeling
How do you measure the impact of your marketing channels when you can't track users? Marketing Mix Modeling associates spikes and dips in sales with events and actions in marketing, to calculate their incremental impact. Read More
|1. Ain't no use jokin', everything is broken||The performance numbers for last week look wrong. Facebook ads is reporting less conversions and there's a rise in organic... could this be the dreaded iOS14 update?||8|
|2. Is this a real problem, or just an anomaly||Before anyone starts to panic, you need to triage the problem and estimate the size of the issue. We only have a week's worth of data, could this just be an anomaly?||18|
|3. Trying to be less wrong about attribution||No model is 100% accurate, but business is all about making decisions under uncertainty. All we need to do is find clever ways to decrease that uncertainty – Marketing Mix Modeling is one such method.||15|
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