How do I build a marketing mix model?

You're the newest intern at Vexnomics, and now you've got an opportunity to prove yourself with your first marketing mix modeling project.

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Campaign Creators on Unsplash
What You'll Learn:

How do you answer the question "How do I build a marketing mix model?" – learn how Marketing Mix Modeling can help you find the answer!

Marketing Mix Modeling

How do you measure the impact of your marketing channels when you can't track users? Marketing Mix Modeling associates spikes and dips in sales with events and actions in marketing, to calculate their incremental impact. Read More

This Course Includes:

5 Chapters

50 Sections

13 Exercises

Completed in:

1 hour, 21 minutes

Course curriculum

1. Have you ever thought about modeling?8
2. Making a list, and checking it twice7
3. Clean data equals a clear mind11
4. It's time to build the model15
5. From 'what happened' to 'what if'?9

Frequently Asked Questions

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