What other bad keywords are we matching?

Your boss Googled "vegan hotdogs" and saw one of your ads appear. Just one problem... our hotdogs ain't vegan. What other irrelevant terms are you bidding on?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

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What You'll Learn:

How do you answer the question "What other bad keywords are we matching?" – learn how Negative Keywords can help you find the answer!

Negative Keywords

Search Query Reports are one of the most important analyses you can do when optimizing your PPC account. Matching to irrelevant search terms can significantly hurt your performance. By adding negative keywords you can eliminate wasted ad spend. Read More

This Course Includes:

1 Chapters

9 Sections

3 Exercises

Completed in:

18 minutes

Course curriculum

1. Can you do a search query report?9

Frequently Asked Questions

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