Should we turn off brand ads

When people search for your brand term, should you run an ad? Performance looks great but are those conversions all incremental? Let’s run a deprivation test and find out.

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Yung Chang on Unsplash
What You'll Learn:

How do you answer the question "Should we turn off brand ads" – learn how Deprivation Testing can help you find the answer!

Deprivation Testing

Running a true Randomized Controlled Trial (RCT) is usually impossible in most marketing channels. The next best thing is a deprivation test, i.e. switch something off and see if sales decline. Read More

This Course Includes:

1 Chapters

14 Sections

3 Exercises

Completed in:

20 minutes

Course curriculum

1. Why do we bid on our brand?14

Frequently Asked Questions

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