What can we post on social media?

Your boss comes to you with a favor: can you start posting something to their twitter account? This isn’t part of your job, so you need to do more with less: what’s the quickest way to get good content ideas?


Meme Jacking

It can be hard to come up with something new staring at a blank canvas...More


Mike Taylor

Built a 50-person growth agency.
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😓 Difficult 0
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🚨 Errors 0
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Excel experience recommended.
1. Scenario
Charlotte Cook
at Vexnomics

Hey I was hoping you could help me out with something while you're between projects?

We have a Twitter but we haven't posted anything in a while.

I don't suppose you could write up some tweets about data science?

Write two to start with and send them to me to check before you post

This course is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, data, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

2. Brief

When you hear the word 'meme' you probably think of internet memes, but that's actually a hijacking of the word. It was coined by british evolutionary biologist Richard Dawkins, and it means the information version of a gene. Unlike genes which reproduce via DNA, memes reproduce by being shared from person to person.

Every creative work builds on what came before it. Listen to the White Stripes and hear Lenny Kravitz. Listen to Kravitz and hear Led Zeppelin. Listen to Zeppelin and hear The Blues. Steve Jobs stole the Graphical User Interface from Xerox. George Lucas lifted the scrolling opening credits from Flash Gordon. Iron Man was Marvel's response to the success of DC Comic's Bat Man, which in turn was heavily inspired by Zorro.

If everything is a remix and nothing is original, maybe the way we create is all wrong. What if instead of staring at a blank canvas and trying to come up with an original thought, we started by explicitly copying instead? Rather than starting from scratch, we have a solid foundation to build on. We can “stand on the shoulders of giants” and focus our energy on improving and adapting memes that are already proven.

3. Tutorial

Okay, this is meme jacking. So you need to write some social media posts and you have a bank page ahead of you right here. Really hard to write a a hundred blank page. You needs a little bit of inspiration to get you going. So me and Jackie is basically taking something that already has. A lot of proven worth.

Meme Jacking
4. Exercises
5. Certificate

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