How do I measure virality?

A significant portion of your users come via 'dark social' i.e. they show up as 'direct' in Google Analytics. Is it possible to measure word of mouth?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Marvin Meyer on Unsplash
What You'll Learn:

How do you answer the question "How do I measure virality?" – learn how Word of Mouth Coefficient can help you find the answer!

Word of Mouth Coefficient

The Word of Mouth Coefficient tracks the rate that active users generate new users via word of mouth, in a way that's surprisingly stable and predictive. Read More

This Course Includes:

2 Chapters

29 Sections

5 Exercises

Completed in:

36 minutes

Course curriculum

1. What can we expect from organic?9
2. Calculating Word of Mouth Coefficient20

Frequently Asked Questions

Learn about Word of Mouth Coefficient today.

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