Are we retaining users?

With hundreds of users signing up, your product looks successful. But questions are being asked about “stickiness”. If too many users eventually leave, soon you’ll have none left.

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Edrin Spahiu on Unsplash
What You'll Learn:

How do you answer the question "Are we retaining users?" – learn how Cohort Analysis can help you find the answer!

Cohort Analysis

A cohort is a group of users who share something in common, be it their sign-up date, first purchase month, or acquisition channel. By tracking these groups over time, you can spot trends, and understand repeat customer behavior. Read More

This Course Includes:

1 Chapters

14 Sections

5 Exercises

Completed in:

29 minutes

Course curriculum

1. Is our app sticky?14

Frequently Asked Questions

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