The Head of Performance wants to know: do Facebook ads drive organic app installs too? As a marketing analyst at an early-stage FinTech start-up, you’re the one tasked with finding that out. The ad budget hangs in the balance.
Based on Experience
Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.
This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
How do you answer the question "Do Facebook Ads drive organic?" – learn how Halo Effect can help you find the answer!
Halo Effect
Some channels impact others, so measuring the true impact of their performance is difficult. The Halo Effect of ads is a key insight to be able to calculate. Read More
This Course Includes:
2 Chapters
23 Sections
5 Exercises
Completed in:
33 minutes
Course curriculum
Chapter
Description
Sections
Exercises
1. Is this really organic?
The Head of Performance wants proof that Facebook ads drives organic app installs. If you can provide that proof you'll help him secure a bigger budget.
6
2. Baby, I can see your halo
If Facebook spend drives organic installs, they at least need to be correlated. How do we do linear regression to calculate that?
17
Frequently Asked Questions
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