Do Facebook Ads drive organic?

The Head of Performance wants to know: do Facebook ads drive organic app installs too? As a marketing analyst at an early-stage FinTech start-up, you’re the one tasked with finding that out. The ad budget hangs in the balance.

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Adrian Smith on Unsplash
What You'll Learn:

How do you answer the question "Do Facebook Ads drive organic?" – learn how Halo Effect can help you find the answer!

Halo Effect

Some channels impact others, so measuring the true impact of their performance is difficult. The Halo Effect of ads is a key insight to be able to calculate. Read More

This Course Includes:

2 Chapters

23 Sections

5 Exercises

Completed in:

33 minutes

Course curriculum

1. Is this really organic?6
2. Baby, I can see your halo17

Frequently Asked Questions

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