How much more can we spend?

Your CEO asks you to double marketing spend, but you have no idea what that will do to CPA... how do you forecast realistic goals?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by M. B. M. on Unsplash
What You'll Learn:

How do you answer the question "How much more can we spend?" – learn how Diminishing Returns can help you find the answer!

Diminishing Returns

If you double your marketing budget, will you get double the customers? You won't, because of the law of diminishing returns, which states that as you scale your spend, you should expect worse efficiency. Read More

This Course Includes:

5 Chapters

34 Sections

7 Exercises

Completed in:

48 minutes

Course curriculum

1. Whatever we're spending now​.​.​. let's double it.5
2. Plotting spend and sales over time6
3. Do spend and conversions have a relationship?9
4. The path to progress is rarely a straight line9
5. Setting realistic goals by making the future happen5

Frequently Asked Questions

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