Where should I allocate spend?

How do you allocate marketing budget across channels? You can't just guess: leadership won't be happy without seeing justification for the numbers you send them. You need a budget optimization script.

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Sharon McCutcheon on Unsplash
What You'll Learn:

How do you answer the question "Where should I allocate spend?" – learn how Budget Optimization can help you find the answer!

Budget Optimization

One of the major decisions you can make from a marketing mix model is where to spend your budget. You can manually guess this point by plotting a curve, or automatically calculate it with an optimizer script. Read More

This Course Includes:

3 Chapters

26 Sections

6 Exercises

Completed in:

38 minutes

Course curriculum

1. Splitting spend across channels6
2. Choosing your place on the curve9
3. Automated media budget optimizer11

Frequently Asked Questions

Learn about Budget Optimization today.

Discover how to solve this problem: Where should I allocate spend?