Who are our best customers?

You’d like to reward your best customers… but who are they? Do we rank the highest spenders? Or those with the most repeat purchases? What if they haven’t bought from us recently? We need an RFM analysis.

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Stephen Andrews on Unsplash
What You'll Learn:

How do you answer the question "Who are our best customers?" – learn how RFM Analysis can help you find the answer!

RFM Analysis

To improve your CRM campaigns, segment your customers based on past purchase behavior. Group them by Recency, Frequency and Monetary value, and you’ll be able to identify who your best customers are, who used to be but are slipping away, and who you might want to upsell. Read More

This Course Includes:

1 Chapters

12 Sections

3 Exercises

Completed in:

19 minutes

Course curriculum

1. Who deserves a discount?12

Frequently Asked Questions

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