What should we prioritize testing?

You're trying to be more scientific with your creative testing, and you have several routes you want to try: how many can you run at once, and how do you prioritize?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

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What You'll Learn:

How do you answer the question "What should we prioritize testing?" – learn how Creative Testing can help you find the answer!

Creative Testing

The key to advertising performance is creative testing, but most marketers don't have a good process. Having a good creative testing schedule is the difference between failure and success. Read More

This Course Includes:

3 Chapters

30 Sections

6 Exercises

Completed in:

39 minutes

Course curriculum

1. There's no such thing as a bad idea8
2. How do we categorize our creative tests?8
3. How many tests can reach significance?14

Frequently Asked Questions

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