Can we prove the ROI of Ads?

It's getting harder to prove the ROI of your Facebook ads, as privacy rules hamper your measurement efforts. Geo Lift Tests could be the silver bullet you're looking for, that works on any channel.

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Christine Roy on Unsplash
What You'll Learn:

How do you answer the question "Can we prove the ROI of Ads?" – learn how Geo Lift Testing can help you find the answer!

Geo Lift Testing

Lift tests are the gold standard of incrementality measurement but they aren't available on all channels. However Geo Lift tests can be run wherever you can target campaigns based on location. Read More

This Course Includes:

3 Chapters

32 Sections

6 Exercises

Completed in:

42 minutes

Course curriculum

1. We have a chance to take it all back7
2. Putting your experiment on the map18
3. This could be the proof that we need7

Frequently Asked Questions

Learn about Geo Lift Testing today.

Discover how to solve this problem: Can we prove the ROI of Ads?