We need to optimize to leads

You're looking to decrease your reliance on Google Ads, and want to try Facebook. As a B2B software tool it's important you're optimizing to the right leads, so you need to add pixel tracking to the Demo Request Form.

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Sacha T'Sas on Unsplash
What You'll Learn:

How do you answer the question "We need to optimize to leads" – learn how Tracking Pixel can help you find the answer!

Tracking Pixel

A tracking pixel is a way to record how many people convert on your website, so your marketing campaigns can be optimized to deliver the right people. Read More

This Course Includes:

2 Chapters

22 Sections

4 Exercises

Completed in:

26 minutes

Course curriculum

1. New Channel, Who Dis?7
2. Setting up the Meta pixel15

Frequently Asked Questions

Learn about Tracking Pixel today.

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