We need to go viral

Why spend money on ads when we can just go viral? Thousands of failed startups assumed their product was so good users would tell their friends about it. Virality doesn't work that way: it has to be engineered by understanding, modeling and optimizing all the inputs.

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Brian McGowan on Unsplash
What You'll Learn:

How do you answer the question "We need to go viral" – learn how Viral Growth can help you find the answer!

Viral Growth

Word of mouth is the oldest and still the most important marketing channel, and has only accelerated in the age of social media. Modeling viral growth is an important step in setting realistic goals for virality. Read More

This Course Includes:

1 Chapters

10 Sections

3 Exercises

Completed in:

18 minutes

Course curriculum

1. Modeling viral growth10

Frequently Asked Questions

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