Do we sell more when it's sunny?
Does the heat sell hot dogs? Your new client at Vexnomics needs to know if it's the sun driving sales, or a new marketing campaign.
Based on Experience
Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.
This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
How do you answer the question "Do we sell more when it's sunny?" – learn how Variable Correlation can help you find the answer!
What moves at the same time as sales? Doing exploratory data analysis on your variables to see what's correlated with the metric you care about, is one of the fundamental skills any marketing analyst needs. Read More
1 hour, 2 minutes
|1. Hoping for a heatwave||You've just landed a new client – a rapidly growing fast-casual hot dog restaurant chain in NYC. They want to measure the impact of their marketing campaigns, but weather plays a big role in driving sales. We need to account for that – but how?||8|
|2. Leave it cleaner than you found it||The client knows she sells more hot dogs in the summer, but what's driving that behavior, and by how much? Before we can figure this out, we need to clean the data and get it in one place.||12|
|3. Correlation isn't causation but it helps||Now we've got the data, let's figure out what drives hot dog demand. Seeing what's correlated with sales is key to understanding what drives it.||18|
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