Previously you did some analysis that told you how much to spend on ads. However a sale arrived and behavior changed – you underspent, leaving money on the table. How do you update your model to account for sales?
Based on Experience
Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.
This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
How do you answer the question "Do ads behave differently during a sale?" – learn how Interaction Effects can help you find the answer!
In marketing campaigns never exist in isolation: they interact with other factors so outcomes depend on what else was happening at the time. Interaction effects help control for these scenarios. Read More
This Course Includes:
1. Where did we go wrong?
You came back from holiday to better ad performance than expected. Sounds great, but your CEO wants to know why we left ‘money on the table’...
2. Improving your model by factoring in holidays
Ads behave differently under different conditions and your model didn’t account for holidays. How do we add that in?
Frequently Asked Questions
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Discover how to solve this problem: Do ads behave differently during a sale?