Do I have enough data?
You've been tasked with modeling a new channel, but do you have enough data? It can be hard to get enough data, but you can improve your odds with a geo model.
Based on Experience
Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.
This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
How do you answer the question "Do I have enough data?" – learn how Geo Models can help you find the answer!
Breaking your model down by geographic region is a great way to improve confidence. With more data points, your model has more variance to find the true values of the variables in your model. Read More
|1. Not indicative of future results||Off the back of a successful modeling exercise for website sales, your CEO wants you to model sales on Amazon. But you only have 15 weeks data... is that enough?||9|
|2. It’s all about location, location, location||A friend comes to you with a bright idea: breaking your data down by region to give your model more data points with greater variance. How do you interpret a model based on geo region?||11|
|3. Less accurate, but more correct||Your geo model gives you unexpected results. You start to question what we really mean when we say a model is more or less 'accurate'. A valuable lesson is learned.||10|
Frequently Asked Questions
Learn about Geo Models today.
Discover how to solve this problem: Do I have enough data?