Do ads behave differently during a sale?

Previously you did some analysis that told you how much to spend on ads. However a sale arrived and behavior changed – you underspent, leaving money on the table. How do you update your model to account for sales?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Alex Kondratiev on Unsplash
What You'll Learn:

How do you answer the question "Do ads behave differently during a sale?" – learn how Interaction Effects can help you find the answer!

Interaction Effects

In marketing campaigns never exist in isolation: they interact with other factors so outcomes depend on what else was happening at the time. Interaction effects help control for these scenarios. Read More

This Course Includes:

2 Chapters

22 Sections

3 Exercises

Completed in:

23 minutes

Course curriculum

1. Where did we go wrong?8
2. Improving your model by factoring in holidays14

Frequently Asked Questions

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