How much will CPM rise on Black Friday?

The CEO is worried about performance ahead of the Black Friday Sale – how much will the CPM rise on Facebook? Being able to predict the future would help them plan for increased costs... but that's impossible, right?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Mark Boss on Unsplash
What You'll Learn:

How do you answer the question "How much will CPM rise on Black Friday?" – learn how Trend Forecasts can help you find the answer!

Trend Forecasts

In order to plan your marketing strategy it's important to be able to forecast what will happen at specific times of the year. Facebook Prophet is a time series forecasting tool that does this for you automatically. Read More

This Course Includes:

3 Chapters

31 Sections

8 Exercises

Completed in:

49 minutes

Course curriculum

1. Rising costs: how high will it go?7
2. Eyeballing the spikes and dips8
3. Can Facebook Prophet help us turn a profit?16

Frequently Asked Questions

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