The CEO is worried about performance ahead of the Black Friday Sale – how much will the CPM rise on Facebook? Being able to predict the future would help them plan for increased costs... but that's impossible, right?
Based on Experience
Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.
This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
How do you answer the question "How much will CPM rise on Black Friday?" – learn how Trend Forecasts can help you find the answer!
In order to plan your marketing strategy it's important to be able to forecast what will happen at specific times of the year. Facebook Prophet is a time series forecasting tool that does this for you automatically. Read More
This Course Includes:
1. Rising costs: how high will it go?
Your Head of Marketing comes to you with a concern: Black Friday is approaching and he's worried about rising costs. If the CPM spikes too high his strategy won't work. Can you help?
2. Eyeballing the spikes and dips
First things first, let's take a look at the data. Can we see any patterns visually that will let us know what to expect in terms of rising Facebook CPM costs?
3. Can Facebook Prophet help us turn a profit?
You hear about a forecasting tool from Facebook that could help you with your Black Friday fears. It promises to automatically detect seasonality for you. Will it work?
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