What are people willing to pay?

Is our product too expensive? In a recent survey, a quarter of our customers said they hesitated to buy because of the price. How do we figure out what price would maximize sales?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Egor Myznik on Unsplash
What You'll Learn:

How do you answer the question "What are people willing to pay?" – learn how Pricing Optimization can help you find the answer!

Pricing Optimization

Price is one of the 4 P's of Marketing, yet many Marketers don't know how to optimize pricing. The Van Westerndorp analysis is a data-driven way to estimate how much people are willing to pay. Read More

This Course Includes:

3 Chapters

27 Sections

6 Exercises

Completed in:

39 minutes

Course curriculum

1. And the survey says...8
2. Who's willing to pay more?9
3. Finding the optimal price point10

Frequently Asked Questions

Learn about Pricing Optimization today.

Discover how to solve this problem: What are people willing to pay?