We need a tracking plan

Everyone wants to be more data-driven, but nobody wants to implement tracking. So the job falls to you to get all the stakeholders aligned on what needs to be tracked, and how it all joins together.

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Austin Distel on Unsplash
What You'll Learn:

How do you answer the question "We need a tracking plan" – learn how Event Tracking can help you find the answer!

Event Tracking

Analysis is a case of garbage in, garbage out: if you don't have a good event tracking setup, you can't be data-driven with your decision-making. Read More

This Course Includes:

3 Chapters

29 Sections

3 Exercises

Completed in:

29 minutes

Course curriculum

1. Manage what you measure9
2. Minimum viable tracking plan10
3. Tracking is never done10

Frequently Asked Questions

Learn about Event Tracking today.

Discover how to solve this problem: We need a tracking plan