I just started consulting... now how do I get clients?

You don't have enough clients coming in, but you're also too busy to write content to attract new clients. You tried AI but it comes out sounding dull and uninteresting.


Thought Leadership Posts

AI content is the average of the internet, and that's not going to attract clients...More


Mike Taylor

Built a 50-person growth agency.
💪 Useful 0
😓 Difficult 0
🎉 Fun 0
😴 Boring 0
🚨 Errors 0
😕 Confusing 0
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Premium subscription required.
Excel experience recommended.
1. Scenario
Boardroom – Pre-Meeting Banter
We are in the boardroom at Whipple Consulting getting ready to discuss strategy for our client's thought leadership posts. We have the data from our research and a plan for getting the most out of our professional writer. Now we just need to figure out how to make the posts unique and save time in the process.
William Winters
at Whipple

I know that we don't have a lot of time, but I think we should take a look at a process called repurposing. We can take existing content and build on it to create something new, and it should save us a lot of time.

Plus, it should give us the unique content we need to stand out.

What do you think?\n

Janet Jones at Copywriter:

That sounds like a great idea! I think I can take what we have so far and build on it quickly.

What kind of timeline are we looking at?\n

William Winters at Brand Strategist:

I think with the help of the professional writer, we should be able to have our posts ready in a couple of days. Let's get started!

This course is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, data, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

2. Brief

Thought leadership posts are an important way to establish yourself as an expert in your field and gain recognition for your work. They can also be a great way to grow your business and network with like-minded individuals. But how can you create a thought leadership post that stands out and gets noticed?

One trick I’ve found to be useful is to rewrite my post in the style of the blog or website I want to be published on. For example, if you’re writing for the HubSpot blog, you can read some of their recently popular posts and rewrite your post in their style. You can also use the SEO keywords of their popular posts to make sure yours ranks well in search results. This helps you tailor your post to the exact audience you’re trying to reach.

Another great tip is to use analogies to explain complex concepts. This makes your post easier to digest and more engaging for the reader. For instance, when discussing the concept of dynamic pricing, you can use the analogy of painting to illustrate how it works and why it’s important. This helps to make the concept more accessible to readers who may not be familiar with it.

Finally, it’s important to treat your post like a conversation. Share personal stories, anecdotes, and opinions to make your post more interesting and engaging. This also helps to make your post unique and stand out from the crowd.

By following these tips, you can create thought leadership posts that stand out and make an impact. Not only will you be able to demonstrate your expertise, but you’ll also be able to establish yourself as a leader in your field and build relationships with other professionals.

3. Tutorial

Uh, really the world is your oyster. Um, but, uh, I find this as a really powerful way to, um, basically, you know, get it in a good format. Uh, one, one, actually one trick. You can use by the way, um, is if you're running a guest post or, you know, you're kind of wanting it to get it past someone like an editor.

4. Exercises
5. Certificate

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