How do we stay on topic?

Technical people always want everyone to know how clever they are, and so they try to present the full story from beginning to end, with meticulous details on how they arrived at a solution. All this does is ensure you’ll never get in the room with anyone important again.


Pyramid Writing

Consultants, who talk to busy, important people all day, have a trick called the “pyramid principle”...More


Mike Taylor

Built a 50-person growth agency.
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Excel experience recommended.
1. Scenario
Ultra Content Strategy Meeting
Everyone is disappointed in the latest series of blog posts: they’re too long, too technical, and hard for customers to follow.
Dushyant Dixit
at Ultra

There’s some good stuff in here

And it’s clear this writer knows their stuff when it comes to men’s face cleaning

But we need to stay on topic

It’s like he’s writing freestyle train of thought

There are whole important sections of the argument missing

It’s also hard to skim

Have you heard of the pyramid principle?

It’s a little trick I picked up in my consulting days…

This course is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, data, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

2. Brief

There’s an old saying “time is money”, and it’s true. Busy executives and decision-makers simply don’t have time to listen to your entire story before getting to the point. It’s a common mistake for technical people to present the full story from beginning to end, with meticulous details on how they arrived at a solution. All this does is ensure you’ll never get a chance to grab the attention of important decision-makers.

But there is a way to improve your communication skills and stay on topic. It’s called the Pyramid Principle. This method of writing is based on the idea of starting with the punchline and moving down to the supporting arguments and data. This helps to keep the audience focused on the main point and allows them to make a decision quickly without getting bogged down in the details.

The Pyramid Principle also helps to convey a certain level of confidence and authority in your arguments, which can be very persuasive. It helps to keep your audience engaged and focused on the main points. It also ensures that your message gets across clearly and quickly, so that decision makers can make a quick decision and move on.

The Pyramid Principle is a great way to ensure that your message gets across to the right people and that they understand the full impact of your argument. It can help to make sure that you’re not wasting time or energy on irrelevant details.

It’s also important to remember that the Pyramid Principle is not a one-size-fits-all solution. Different audiences and situations require different types of communication. For example, if you’re talking to an executive, you may need to provide more detail than if you’re talking to an engineer.

In the end, the goal is to make sure that your message is clear and concise, so that people can understand your point of view and make a decision quickly. The Pyramid Principle is an effective tool to help you achieve this. It allows you to focus on the most important aspects of your argument and present them in a way that is easy for people to understand.

3. Tutorial

00:01 Hi, I'm gonna learn about pyramid writing. So this type of principal comes from consulting from McKenzie. I think first invented it actually I think it was the first female MBA that they hired who brought this in it was super interesting.

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4. Exercises
5. Certificate

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