How do we build authority
The difference between a website that gets 200 visits a month and 20,000 is backlinks. It’s night and day: if you don’t have authority on a relevant topic, Google won’t rank you anywhere near the first page.
Broken Links
There are multiple methods for building backlinks to your website, but the most friendly and helpful is notifying people when they have linked to a page that’s no longer available (404), and hoping they’ll link to you in return...More
I think the quality of our blog content is great
But right now nobody is seeing it
Of course we all know SEO takes time
However if we don’t show tangible progress soon we won’t be able to justify the level of investment we’re at right now
The key issue has to be links
In my last company none of our content ranked until we got over 2,000 backlinks from a post that went viral
The rising tide lifts all boats…
We went from 200 to 20,000 visits a week
Of course we can’t expect to just go viral here with our skincare brand, that’s a bad strategy
But we can start building links
Let’s start with identifying broken links on competitor’s sites and redirecting them to us
Should be an easy place to start
This course is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, data, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
In order to rank on Google you need authority. Google’s PageRank algorithm is somewhat of a popularity contest: if websites who have a lot of authority link to your website, they bestow authority on you, and your ranking increases. Of course the links still have to be relevant to the content that you produce. They also have to be legitimate: if our link profile looks unnatural like we’re buying links we can get penalized and de-indexed.
So we need to build authority in a legitimate way, ideally without spamming a bunch of people, or taking up a lot of time with websites that aren’t relevant. The cleanest, simplest and most useful way to do this, is to identify broken links to competitor websites. This occurs when other websites have linked to your competitor but the link is no longer working, it’s leading to a 404 page. This is an opportunity to contact the author and let them know, in the hopes that they’ll reciprocate and link to you as well, perhaps even replacing your competitor’s link with a link to your product instead.
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