How can I dump in a load of interview transcripts and get the themes?

Analyzing unstructured data is a slow and manual process, because you need to label everything with themes in order to do the analysis.

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Qualitative Analysis

AI is really good at inductive coding, or analyzing the themes of documents by applying labels to unstructured data...More

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Mike Taylor

Built a 50-person growth agency.
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Python experience recommended.
1. Scenario
BANK OF YU HEADQUARTERS – STRATEGY DISCUSSION POST-LUNCH
The boss gathers everyone around with an important task.
Ashton Donaghy
at Bank of Yu

Alright, team, gather 'round! We've got a big task ahead of us today.

We need to figure out how to analyze a load of interview transcripts and get the themes.

Maybe we could use AI?

Take a look at whether we can do this or not. If not we'll have to stay late to do it manually.

This course is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, data, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

2. Brief

Qualitative Analysis: Unveiling Hidden Insights with LLM

In today's data-driven world, businesses and researchers constantly seek methods to extract meaningful insights from vast amounts of information. One powerful tool that has gained significant popularity is Language Model models (LLMs). LLMs, such as OpenAI's GPT-3, have demonstrated their ability to analyze text and provide valuable insights. In this blog post, we will explore how LLMs can be utilized for qualitative analysis and uncover hidden patterns and themes within textual data.

To get started with qualitative analysis using an LLM, you'll need to install OpenAI and obtain an API key. Once you have your API key, you can begin the analysis process. The first step involves preparing your data. In the provided transcript, the data consists of interview transcripts from a research paper. Each transcript is associated with a unique ID, which helps identify the relationships between labels and documents.

Next, you create prompts that guide the LLM in analyzing the data. These prompts highlight the objective of the analysis, which, in this case, is to identify thematic labels based on similarities and differences within the text samples. By running the analysis on a batch of data, you can obtain a list of labels associated with each document.

However, it's often necessary to process a large volume of data that may not fit within a single prompt. To address this, a function is introduced in the transcript that shuffles and batches the data for efficient processing. This allows for simultaneous API calls, reducing the waiting time for results. The gathered results from all the batches are then combined for further analysis.

Once you have the results, you can examine the generated labels to identify common themes. Some labels may be unique to specific samples, while others may appear across multiple documents. This information helps in understanding the popularity of certain themes within the dataset. Additionally, the transcript mentions the possibility of refining the prompts to improve the quality of results, as some labels may not be as relevant or accurate.

By modifying the OpenAI function call, you can specify certain labels to focus on. This enables you to retrieve documents that specifically match those labels, allowing for deeper analysis and exploration of specific themes. With this capability, you can filter the data and gain a more comprehensive understanding of the topics being discussed.

The beauty of using LLMs for qualitative analysis lies in their ability to uncover hidden insights from unstructured text data. By leveraging the power of language models, you can quickly identify patterns

3. Tutorial

  Hey, I'm going to walk you through how to do qualitative analysis using an LLM. We're going to use cheap for this, or maybe you just the API specifically, so we can. Do this about a lot of copy and pasting. So I, his a script, you can just run each line, but I'm going to walk you through it, especially want to install open AI. And then if you run this, it's going to ask you for your API key and you'll paste it in. And then you're ready to go.

QualitativeAnalysis.ipynb
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4. Exercises
5. Certificate

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