From what happened? to what if?

Scenario planning is a powerful tool for predicting the future and making decisions about it. It involves adjusting marketing inputs to see what kind of outputs we’re likely to get, based on realistic assumptions about the world.

The process of scenario planning starts with understanding the elements of the model. These can include the time horizon, the industry, the competition, the market size, the customer base, the product offerings, and the pricing. Once these elements are established, a “best case” scenario and a “worst case” scenario can be created.

The next step is to analyze the data and make assumptions based on the data to build a believable scenario. This process involves running the model to see what the results are.

The goal of this skill is to help you understand the basics of scenario planning and to learn how to build a believable scenario. This will involve learning how to use the different elements of the model, the different types of scenarios, and the process for building a believable scenario. It will also involve understanding how to use the model to make informed decisions about the future.

Once you’ve mastered the basics of scenario planning, you can use it to your advantage in a variety of situations. For example, you can use it to make decisions about marketing budgets, product launches, pricing strategies, and more. You can also use it to analyze the impacts of different scenarios and compare them to each other to determine the best course of action.

Ultimately, scenario planning is a valuable skill for anyone looking to make informed decisions about the future. It allows you to make realistic assumptions about the world and calculate the likely outcomes of different scenarios. With proper practice and understanding, you can use scenario planning to make more informed decisions and better prepare for the future.