Competitor Keyword Research - Ahrefs

Imagine you've been tasked with re-creating the landing pages and content strategy for your brand. What's a quick comprehensive approach?


Keyword Research

Ideally you would write about whatever relevant topics have the most searches...More


James Anthony Phoenix

Data Engineer | Full Stack Developer
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Premium subscription required.
Excel experience recommended.
1. Scenario
In your marketing meeting the content team is keen to start structuring the website redesign. The project is still in an early stage and more research is required before creating the new landing pages.
Charlotte Cook
at Vexnomics

We already have the existing landing pages.

However is there a way for us to re-optimise the copy for SEO content and Google Ads in the future?

I'd like to build out a mini-keyword universe for specific service pages including 'data engineering services'

Can you please help with that?

This course is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, data, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

2. Brief

Competitor keyword research with Ahrefs is a powerful tool for any business or organization that wants to gain an edge in the search engine optimization (SEO) game. By analyzing the keywords that your competitors are using in their content, you can gain valuable insights into the popular topics and keywords that your target audience is searching for. This can help you identify high-value keywords to target in your own content and optimize your website for better search engine rankings.

Furthermore, competitor keyword research with Ahrefs can also help you uncover new opportunities to reach your target audience. You can find new keywords that you may not have thought of and use them in your own content or in your advertising campaigns. This can help you gain more organic and paid traffic to your website and give your business a boost.

Finally, competitor keyword research with Ahrefs can also help you stay ahead of the competition. By analyzing your competitors' content and keyword strategies, you can anticipate their next moves and adjust your own strategy accordingly. This can help you stay one step ahead of the competition and gain an edge in the search engine optimization (SEO) game.

3. Tutorial

0:00 Right. So we've just been tasked with doing some SEO keyword research for our landing pages. And we're gonna use a methodology that allows us to really data mine all of the different keywords in that niche.

Competitor Keyword Research.ipynb
4. Exercises
5. Certificate

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