What's the lagged effect of our ads?

Now you're running a new branding campaign on Facebook, you have to wonder if there's a delayed effect of advertising, like you'd see with TV ads. How do you measure it?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.


This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Erik Mclean on Unsplash
What You'll Learn:

How do you answer the question "What's the lagged effect of our ads?" – learn how Weibull Adstocks can help you find the answer!

Weibull Adstocks

Advertising adstock or carry-over is the lagged effect of advertising on purchase behavior. Weibull adstocks allow for a more realistic shape of effect, but you need code to apply them. Read More

This Course Includes:

3 Chapters

41 Sections

9 Exercises

Completed in:

1 hour, 1 minute

Course curriculum

1. What's with the delay?9
2. Lags in a spreadsheet16
3. Who's got the better curves16

Frequently Asked Questions

Learn about Weibull Adstocks today.

Discover how to solve this problem: What's the lagged effect of our ads?