What's the lagged effect of our ads?
Now you're running a new branding campaign on Facebook, you have to wonder if there's a delayed effect of advertising, like you'd see with TV ads. How do you measure it?
Based on Experience
Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.
This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
How do you answer the question "What's the lagged effect of our ads?" – learn how Weibull Adstocks can help you find the answer!
Advertising adstock or carry-over is the lagged effect of advertising on purchase behavior. Weibull adstocks allow for a more realistic shape of effect, but you need code to apply them. Read More
|1. What's with the delay?||When running a new brand campaign, you noticed that results take a few days to come in. Is there a delayed effect of advertising?||9|
|2. Lags in a spreadsheet||In order to model the lagged effect of your campaigns, you turn to a spreadsheet template.||15|
|3. Who's got the better curves||The Geometric Adstocks you got in your spreadsheet don't add up: surely it doesn't drop off that fast? Time to get scripting.||16|
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