Prompt Engineer in 11 Weeks

Learn by doing.Practice new skills every week like . You'll master Prompt Engineer by solving real problems for fictional companies, with expert tutorials, templates and scripts to guide you along the way. Get started today and you'll be qualified for the job by June 15, 2023!

What is Prompt Engineer?

Prompt engineering is the job of working effectively with Artificial Intelligence, to accomplish tasks with consistent quality. Using different 'magic' words in your prompt, inserting relevant examples for the AI to learn from, and chaining multiple prompts together are the new essential skills to programming in a world where AI can do a lot of the heavy lifting if you ask the right way. More

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Week 1

FREE
An image for the simulator course The year is 2035. DALL-E 13 has just been released. There are no more Artists left. Mega-corps have built massive distributed factories in the Metaverse, where entire divisions of “Prompt Engineers” toil away in their headsets, finding the right combinations of words to generate AI Art, enjoyed only by the most wealthy and powerful citizens in the Capital…

Free

Analyst

AI Prompt Engineering

Make custom illustrations for our blog

The year is 2035. DALL-E 13 has just been released. There are no more Artists left. Mega-corps have built massive distributed factories in the Metaverse, where entire divisions of “Prompt Engineers” toil away in their headsets, finding the right combinations of words to generate AI Art, enjoyed only by the most wealthy and powerful citizens in the Capital…

Week 2

An image for the simulator course You can read and summarize an article. No problem. It’ll take you 10 minutes. But how do you scale that to 1,000? You won’t believe me until you see it, but GPT-3 is not just ‘good enough’ at doing this, but the AI is actually *reliably better* than humans at the task!

Premium

Developer

Progressive Summarization

Can we summarize at scale?

You can read and summarize an article. No problem. It’ll take you 10 minutes. But how do you scale that to 1,000? You won’t believe me until you see it, but GPT-3 is not just ‘good enough’ at doing this, but the AI is actually *reliably better* than humans at the task!

Week 3

FREE
An image for the simulator course That’s it – I’m not hiring designers to make logos for any of my new projects. It used to cost thousands of dollars every time I spun up a new venture, but now I make logos for free in 15 minutes using AI. The results are actually *better* than what I got before.

Free

Developer

Stable Diffusion

We need a new logo

That’s it – I’m not hiring designers to make logos for any of my new projects. It used to cost thousands of dollars every time I spun up a new venture, but now I make logos for free in 15 minutes using AI. The results are actually *better* than what I got before.

Week 4

An image for the simulator course In the future all brand style guides will include links to the brand’s Textual Inversion concept library, so when you use AI art models to create new assets they’ll always be on brand.

Premium

Developer

Textual Inversion

Can we train AI on our brand?

In the future all brand style guides will include links to the brand’s Textual Inversion concept library, so when you use AI art models to create new assets they’ll always be on brand.

Week 5

An image for the simulator course You know which creatives are performing, but do you know why? For that you have to look at what’s IN the creative, to see what’s really driving performance.

Premium

Developer

Image Recognition

What's working in our creative?

You know which creatives are performing, but do you know why? For that you have to look at what’s IN the creative, to see what’s really driving performance.

Week 6

An image for the simulator course Before you can build great ads, you need to get past average. The first thing I do is swipe a collection of the best videos in the industry (i.e. from TikTok ad library), and label them to identify what they have in common.

Premium

Developer

Video Analysis

What's working for videos in my industry?

Before you can build great ads, you need to get past average. The first thing I do is swipe a collection of the best videos in the industry (i.e. from TikTok ad library), and label them to identify what they have in common.

Week 7

FREE
An image for the simulator course It’s amazing how long it has been since most marketers last read a customer review. They’re missing out on a goldmine of insight for figuring out why customers don’t recommend your product to their friends.

Free

Analyst

Summarize Product Reviews

What do our customers think?

It’s amazing how long it has been since most marketers last read a customer review. They’re missing out on a goldmine of insight for figuring out why customers don’t recommend your product to their friends.

Week 8

An image for the simulator course Every PPC marketer knows tailoring your adcopy to your keywords is best practice for increasing conversion rates and lowering cost per click. However, nobody wants to sit there and write hundreds of unique ads.

Premium

Analyst

AI Copywriting

Make me 205 ads

Every PPC marketer knows tailoring your adcopy to your keywords is best practice for increasing conversion rates and lowering cost per click. However, nobody wants to sit there and write hundreds of unique ads.

Week 9

An image for the simulator course Scaling social media content can be a challenge, but it is a necessary part of any successful digital marketing strategy. Content scaling involves creating a consistent flow of social media posts across multiple platforms in order to reach a larger audience.

Premium

Developer

Re-writing content using AI

How can we scale our social media content?

Scaling social media content can be a challenge, but it is a necessary part of any successful digital marketing strategy. Content scaling involves creating a consistent flow of social media posts across multiple platforms in order to reach a larger audience.

Week 10

An image for the simulator course Most people don’t realize programmatic SEO is a completely different game to traditional content writing. You don’t hand-select keywords with decent volume and low difficulty: you have to find a whole category of long tail keywords that will add up to something.

Premium

Analyst

Programmatic SEO

Generating a long-tail keyword list

Most people don’t realize programmatic SEO is a completely different game to traditional content writing. You don’t hand-select keywords with decent volume and low difficulty: you have to find a whole category of long tail keywords that will add up to something.

Week 11

FREE
An image for the simulator course Most creative decisions are made by opinion, but when it’s an existentially important topic, you really should be testing it in market first to see what works.

Free

Analyst

Performance Branding

What type of game do people want?

Most creative decisions are made by opinion, but when it’s an existentially important topic, you really should be testing it in market first to see what works.

Curated By

Mike Taylor

Data-driven, technical marketer with $50m spent, 100 marketers hired, and 8,000 experiments run.
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The Advantages of Learning: Prompt Engineer

  • Prompt engineering is an important job of the future which involves working effectively with Artificial Intelligence to accomplish tasks with consistent quality.
  • Succeeding in prompt engineering requires the use of 'magic' words in your prompt, as well as inserting relevant examples for the AI to learn from.
  • Prompt engineering also requires the ability to chain multiple prompts together, in order to achieve the desired results.
  • In order to be successful at prompt engineering, one must have a great deal of persistence and the willingness to use trial and error.
  • A fundamental understanding of how AI models work is also necessary, so that one can determine what might lead to a failure in the results.

Frequently Asked Questions