We are in the boardroom at Whipple Consulting getting ready to discuss strategy for our client's thought leadership posts. We have the data from our research and a plan for getting the most out of our professional writer. Now we just need to figure out how to make the posts unique and save time in the process.

I know that we don't have a lot of time, but I think we should take a look at a process called repurposing. We can take existing content and build on it to create something new, and it should save us a lot of time.
Plus, it should give us the unique content we need to stand out.
What do you think?\n
Janet Jones at Copywriter:
That sounds like a great idea! I think I can take what we have so far and build on it quickly. 
What kind of timeline are we looking at?\n
William Winters at Brand Strategist: 
I think with the help of the professional writer, we should be able to have our posts ready in a couple of days. Let's get started!

Thought leadership posts are an important way to establish yourself as an expert in your field and gain recognition for your work. They can also be a great way to grow your business and network with like-minded individuals. But how can you create a thought leadership post that stands out and gets noticed?

One trick I’ve found to be useful is to rewrite my post in the style of the blog or website I want to be published on. For example, if you’re writing for the HubSpot blog, you can read some of their recently popular posts and rewrite your post in their style. You can also use the SEO keywords of their popular posts to make sure yours ranks well in search results. This helps you tailor your post to the exact audience you’re trying to reach.

Another great tip is to use analogies to explain complex concepts. This makes your post easier to digest and more engaging for the reader. For instance, when discussing the concept of dynamic pricing, you can use the analogy of painting to illustrate how it works and why it’s important. This helps to make the concept more accessible to readers who may not be familiar with it.

Finally, it’s important to treat your post like a conversation. Share personal stories, anecdotes, and opinions to make your post more interesting and engaging. This also helps to make your post unique and stand out from the crowd.

By following these tips, you can create thought leadership posts that stand out and make an impact. Not only will you be able to demonstrate your expertise, but you’ll also be able to establish yourself as a leader in your field and build relationships with other professionals.

Thought Leadership Posts

Uh, really the world is your oyster. Um, but, uh, I find this as a really powerful way to, um, basically, you know, get it in a good format. Uh, one, one, actually one trick. You can use by the way, um, is if you're running a guest post or, you know, you're kind of wanting it to get it past someone like an editor.

Like say you wanted to publish on the HubSpot blog. Uh, you know, you could actually have it rewritten, like read it yourself, have a rewritten in the style of the HubSpot blog. So it's like much more likely to get published. You know, you could actually, even if it's a smaller book that, that, you know, change, which he doesn't know about, you could actually then just go and, you know, copy.

A bunch of the recent posts are the ones that ranked the highest in SEO. Um, and then paste them in here and then ask it, um, you know, Tell me, you know, Briefly describe and bullet points. Like what the stylist. Cool. So. Here we go. Now it's been rewritten and I think it's much better. It's much more concise actually. So in the dynamic.

AGC pricing. Is it, uh, its appeal. Okay. Yeah. I've had my share of encounters. Now it talks about lotto, which is cool. And yeah, I think this is much better, right? Like it's much cleaner. Um, no, it's it's uh, yeah, here we go. It gives a really good analogy. It's like trying to pace it and price it. Painting.

Yeah, this is brilliant. Okay, cool. Uh, now we're at a much better post. And, um, now the, I think the ethics of this is much better as well. Like, you know, I really don't like the idea of just having chats empty. Right. All my posts. Right. Like I actually have interesting stuff. I think it's a show with the world. And, um, and now using it as a ghostwriter, I think is much more ethical because I'm contributing to the training data, right. I'm not just consuming it. I'm actually giving chatty T a lot of direction here saying like, here's what I think about the topic and, you know, hear my opinions. I think this is much more likely to rank on SEO. But it's, uh, more importantly, uh, going to be more uniquely interesting to other human beings as somebody to be just like the average of the internet. Uh, like you would get, if you, if you didn't follow this process. Cool. So, uh, hopefully that's useful to you and, uh, yeah, I'm using it. Um, yeah, a fair bit now. Uh, and, uh, you know, finding that saves me a ton of time. You know, this, this post. You know, it's taken us 24 minutes. I've had to explain it all to you, but, um, you know, I find that I can actually write like a four hour posts sometimes in, in half an hour, which is pretty amazing. Uh, you know, normally take me half a day, uh, or even a day to write some of these things. And now I can just get it out of my head and onto paper and, you know, use my professional rider to, to make it professional for me. Uh, and that helped me move on quickly to the next post.

What is one trick you can use to increase the chances of a post being accepted?

How much time can be saved by using this ghostwriting technique?

What does the author think about the ethics of rewriting content?

You don't have enough clients coming in, but you're also too busy to write content to attract new clients. You tried AI but it comes out sounding dull and uninteresting.

Vexpower Learning Certificate of Completion

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