Courses - It's time to grow👇

Automate picking your next winning idea or feature

Unlock the potential of AI to revolutionise how you identify and develop groundbreaking ideas or features.

Completed in: 27 minutes

Can we run tests without Google Optimize?

I’m hearing rumors that Google Optimize is being deprecated (classic Google). If that happens it looks like over half a million websites are going to be without a solution that doesn’t cost $$$ enterprise money.

Completed in: 27 minutes

Can we stop this test early?

You're A/B testing to improve conversion rate, and have a huge backlog of ideas... just one problem: this test has been running forever! What should you do?

Completed in: 1 hour, 8 minutes

What type of game do people want?

Most creative decisions are made by opinion, but when it’s an existentially important topic, you really should be testing it in market first to see what works.

Completed in: 22 minutes

Can we match up our landing page copy?

One easy quick win that’ll make you look like a growth hacking god 🤘. Dynamically match your landing page adcopy to your ad campaigns. 20-30% boost to conversion rate guaranteed. You don’t need to know how to code, or buy any expensive personalization tools…

Completed in: 22 minutes

How many tests can we run?

Before you take on a new client as a conversion optimization consultant, your boss wants to know if they’ll be a good fit. Do they have enough traffic to run a minimum of 3 tests per week? There’s a way to calculate that.

Completed in: 22 minutes

Maximizing LLM & Image Model Performance: Advanced Evaluation Strategies

Discover cutting-edge techniques for elevating the accuracy and effectiveness of Large Language Models and Image Generation Models. Our guide delves into innovative evaluation metrics, providing insights to enhance model reliability and drive impactful results.

Completed in: 27 minutes

What price maximizes profit?

Are you charging enough? Most businesses guess at pricing and move on, but that approach is going to leave money on the table. How do you set the right price to maximize profits?

Completed in: 27 minutes

We've got too many test ideas

You always have more ideas than you could test. You can brainstorm and come up with 9 good ideas in an hour, but that could be 3 ^ 3 = 27 different variations, and you're lucky to have the traffic to test maybe half that. It's frustrating because you don't want to leave potential winners on the table.

Completed in: 27 minutes

What are people willing to pay?

Is our product too expensive? In a recent survey, a quarter of our customers said they hesitated to buy because of the price. How do we figure out what price would maximize sales?

Completed in: 22 minutes

What will people pay for?

Should your new product be blue or red? $40 or $50? Organic or vegan? Giants like P&G and Unilever don’t leave these decisions up to chance. They use a market research technique called ‘Conjoint Analysis’ to figure out what people will pay for.

Completed in: 22 minutes

What should we write on the landing page?

The designer came back with a great new landing page, but it's filled with lorem ipsum. What copy do you write to fill in the blanks and convince people to buy?

Completed in: 17 minutes