BONUS: Original Prototype

As the VP of Growth of GoolyBib, you just bet big on TV as your next growth channel... but how do you measure the impact?

Based on Experience

Vetted industry professionals, that have experience working with these companies and others, consulted in an advisory capacity to ensure the content of this course was realistic.

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This is a work of fiction. Unless otherwise indicated, all the names, characters, businesses, places, events and incidents in this course are either the product of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

Photo by Michael Taylor on Vexpower
Plan:
Premium
Role:
Analyst
What You'll Learn:

How do you answer the question "BONUS: Original Prototype" – learn how Marketing Mix Modeling can help you find the answer!

Marketing Mix Modeling

How do you measure the impact of your marketing channels when you can't track users? Marketing Mix Modeling associates spikes and dips in sales with events and actions in marketing, to calculate their incremental impact Read More

This Course Includes:

5 Chapters

101 Sections

48 Exercises

Completed in:

4 hours, 26 minutes

Course curriculum

ChapterSectionsExercises
1. Email from the CEO, Subject: Performance Targets16
2. Getting Ready: Data Collection, Cleaning & Engineering20
3. Everything but the Kitchen Sink: How to Choose Inputs21
4. From 'What Happened' to 'What If': Presenting to Leadership25
5. Where Do We Go From Here? Next Steps After The Simulator19

Frequently Asked Questions

Learn about Marketing Mix Modeling today.

Discover how to solve this problem: BONUS: Original Prototype